Tuesday, June 28, 2011

Touring America press release

Hi everyone~ Today I have the Aussie press release information about OPI's Touring America collection. To be honest, I'm sitting on the fence with this one - which is good for my wallet! I like to think of the positives :P
Touring America Collection
Join OPI on an adventurous tour across North America visiting iconic locations such as Hollywood, Memphis, Milwaukee, New Orleans and New York City; and celebrate classic style in this seasons fashionable shades with the new Touring America Collection by OPI. 
The collections' twelve new lacquer shades offer comfortable glamour and wearable elegance featuring next season's must-have grays and taupes, dark eggplants, classic neutrals, chocolates and punchy bright coral, peach and melon tones to satisfy everyone's colour preference. This collection’s palette diversity is designed to complement next season's feminine yet dramatic fashion trends. 
OPI hits the road with these coast to coast classic shades paying homage to America’s unique landscape and cities with rich cultural heritage, the collection’s twelve shades offer comfortable glamour and wearable elegance for nails and toes.

The Touring America collection, make up a rich palette of color complementing trends from the fashion runway, where we saw a mix of feminine details and dramatic stark accessories. 
Travel from east to west with I Eat Mainely Lobster, a rich coral shade only found on the east coast. You will find this pretty rose-pink shade on the map with, My Address is "Hollywood" 

Don’t make me reach back there and take that perfect melon shade off you, with Are We There Yet? And don’t let this gorgeous dark shade of grape pass you by with, Honk if You Love OPI

Stop off for a break and some Road House Blues, this R&B shade is true blue. Enjoy your meal with Color to Diner For, rosy-red with a side of awesome.

Buckle up—she’s not stopping until she gets to gray! in Suzi Takes the Wheel. And don’t forget, I Brake for Manicures, a gorgeous eggplant-plum that will have your full attention. 

Show off your sexy grey nails in French Quarter for Your Thoughts. Continue driving onto Seattle where you can climb to new heights in this creamy-rich taupe, A-taupe the Space Needle.

Get in the Expresso Lane in this amped-up dark brown that will never let you down. But you will want to stop the car for this unexpected olive green, Uh-oh Roll Down the Window.

OPI Touring America contains no DBP, Toluene and is Formaldehyde FREE and features OPI’s exclusive PRO Wide tm Brush designed to hold more nail lacquer, spread it more quickly and evenly and deliver a smooth, streak free finish.
Touring America will be available from 1st August 2011, at selected beauty salons, spas, and David Jones nationally, $19.95 RRP incl. GST. For your nearest OPI stockists contact 1800 358 999 or visit www.opi.net.au.

Phew, that was a whole lot of nail polish! Still not feeling this collection too much but maybe it'll change when I see some swatches...especially of the dark ones. I love me some dark shades, hehe :)



  1. I feel the same way.  I've even seen swatches and I only want to get one... maybe two... of them.  Kind of disappointing, but at least I won't go broke on this one! 

  2. Nothing too exciting... but still, there are some pretty shades(: I love me some creme polishes ^_^ Also, how do you get onto the mail "press release" list... I can't seem to find any contact info or anything and for some reason my computer won't let me view their email address :/ HELP! Thanks ^_^

  3. If I can get any of those I need to have that grape shade, the rest are ok.

  4. Thank you for sharing! :) I'm excited, but everything new OPI-wise excites me, lol.

  5. Hi, I really like your blog, you have two awards on my blog, so check it out please!

  6. Hi, I really like your blog, you have two awards on my blog, so please check it out !

  7. Haha yeah! Definitely won't be spending loads of money on this... :P But I'm interested to see the darker shades~

  8. I love creme polishes too :) I emailed the contact email address provided to ask to be placed on the PR mailing list. However, this is the Aussie company since I live in Australia so not too sure for other countries although I'd assume  it'd be the same! Haha, hope that was somewhat helpful :P

  9. Ooh, purple? :D Purple is a good decision, go for it haha!

  10. LOL, no problem! Glad this has gotten you excited :P


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